GroupM Interaction India is pleased to announce the release of the GroupM
Interaction 2014-15 India Digital Playbook for marketers. This annual report aims
to highlight the trends in digital marketing for the coming year.

The digital revolution aided by technology advances came into prominence with the PC, continued with the Internet, and has now become an avalanche with mobility. The always moving, always new, always-on digital and mobile screen experiences that are prevalent today constitute a new media phenomenon.

Consumers have adapted well to this intuitive, streaming, collaborative and interlinked digital world. For marketers, digital brings immense opportunities as well as new challenges on how brands now need to converse with their customers. Successful brands will be those that can adapt to the unrelenting pace of digital innovation. To help brands in this endeavor, we have got some of the best digital minds in this country to future gaze and come up with 7 actionable trends- like mobility, real time content and media, digital and experiential platforms - that will impact us in the coming year. We hope that this digital playbook will provide a blueprint to help guide marketers through the twists and turns that await us.

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